This week, several major companies have decided to remove certain letters from their brand name in order to show support for the NHS’s new campaign.
— Nando's (@NandosUK) August 16, 2016
Big names such as Google, Nando’s, and Microsoft are hoping to raise awareness about giving blood through these actions. Unfortunately, there are now 40% fewer people that give blood- in comparison to a decade ago.
NHS Blood and Transplant (NHSBT) are hoping that this new campaign will attract over 200,000 new donors. Although the campaign is slightly unusual, it certainly gets you thinking.
If you decide to donate blood, upload a selfie to Twitter with #TWOCGiveBlood, and we will feature some in a future article!
To register as a blood donor, click HERE for more information.