I gotta admit, this is pretty ridiculous…
Iceland is well known for its cheap prices, “good” food, and Stacey Solomon hanging outside the store with her middle aged mates. If you don’t know who I mean, this will probably make you remember:
Anyway, the Icelandic ministry of foreign affairs have stated that the country is considering taking legal action against Iceland (The Supermarket) for using their name. A spokesperson said:
“I can confirm that this is being looked into, but no decision has been made. Over the course of the years, they have been registering the name in several other categories and companies that have Iceland in the name. They (the supermarket) have been objecting to them using the word Iceland in their names or logos.”
This statement comes as Iceland (Supermarket) celebrate 45 years of being a global company- with stores in several countries. Of course, a lot of their food is served ice cold.
This could get interesting.